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About Us

Conveniently located in Newport Coast, California, Dogma is where dogs and cats and the people who love them go for premium quality food, healthy treats, nutritional supplements, fresh bakery items, endless toys and chews, unique attire and every other care and pampering item needed for the life of a pet!


Whether it's a new diet to improve their health, a cozy new bed to stretch out in or maybe just a fancy new collar to complement their personality, we're sure you'll find more than you and your pet were looking for.  We believe that every dog and cat deserve the very best in life and that shouldn't have to come with a hefty price tag.  Dogma remains committed to offering a quality assortment of merchandise at a fair price.


At Dogma the health, well being and safety of your pet is ALWAYS our top priority.  All suggestions and guidance for the needs of your pet are based on that promise.  Our loyal customers often express their gratitude and say that the education and assistance that they receive from Dogma has dramatically improved the lives of their pets. Their only regret was that they hadn’t found us sooner.

Our foods contain no by-products or fillers.  Many are GMO FREE. We offer a wide selection of raw frozen diets, freeze dried diets and treats, canned foods, premium quality dry kibble as well as fantastic nutritional supplements.   


We have created a warm, caring, dog-friendly environment and truly enjoy meeting you and your furry friends.  Come in and experience the difference a healthy diet and knowledgeable suggestions can make in the life of your dog or cat!


Visit Dogma today and let us spoil your precious pet with lots of attention and a healthy treat.

Finalist for Orange County's BEST Pet Boutique

“One of the best dog supplies store in the area! Everyone who works there is so friendly and genuinely cares about you and your pet. They always go above and beyond with any questions I may have regarding supplies or food."  ​

~Bryan H (yelp)

“I love this little pet store. They are very helpful and have everything you need for our pet..."  ​
​~Maureen S. (yelp)

"This is a great pet store and I shop here about once or twice a month for my dog.  The owner, Martnel, is usually in the store and she is very knowledgeable and always SO HELPFUL!!  She truly cares about animals and about customer satisfaction. Dogma has an excellent variety of premium dog foods, treats and fun toys..."

~Sabrina L. (yelp)

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  • Dogma Newport
Our Story


Dogma was opened by Jerry Carter after he was unable to find quality products for his yellow Labrador, "Pebbles”.  He knew that there was a need for a one-stop-shop specializing in the type of premium products that he wanted to provide for his precious K9 friend.  Jerry opened the first Dogma in the Newport Coast Shopping Center in 2002, and in 2004 he opened a second location in the Quail Hill Shopping Center in Irvine, CA.


In 2006, Jerry decided to sell Dogma to Martnel Bonacquisti who had been an animal lover since the day she was born.  Martnel left the corporate world she had been in for 3 decades to live out her lifelong dream of spending her days with animals and the people who adore them.  Martnel had been deeply involved in animal rescue for 25 years and brought extensive knowledge and experience in animal health, nutrition and behavior to Dogma.  


Unfortunately, Dogma Irvine closed its doors at the end of 2017, but Dogma Newport is alive and well.


At Dogma we are happiest when we are assisting our loyal customers.  When you walk through the door, you will be met with a heartfelt greeting, a genuine desire to help and a great deal of experience with the needs of furry family members. 


If there's something special you're looking for, just let us know and we'll do our best to fetch it for you! 

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